music that
‍moves culture

Female-founded music agency

We are a female-founded, culture-first music agency. We help brands find, license and compose music that feels inevitable - blending music insights, real artists and rigorous craft.

Music Supervision

We find and license the perfect track

Composition & Re-Records

We craft the perfect soundtrack

music Insights

We turn scene data into choices

Artist Partnerships

We work with music artists on our projects
Projects music supervised by our founder, Chloe Heatlie, during her time at Adelphoi Music and MassiveMusic.
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Turning briefs into cultural statements

Music for Bold Brands

Founded by music supervisor Chloe Heatlie, Free Rein is a female-owned, female-run music agency reshaping how brands choose and create music. We blend creativity, data, and research with hands-on production to deliver music that’s authentic, inclusive, and campaign-ready.

Culture first

Decisions grounded in real scenes and communities

Inclusive by default

Representation in talent, sound and origin

Detail-obsessed

From trend analysis to stems and cutdowns

Experienced

Fast, nimble & collaborative
Our Approach
Representation isn’t a statement, it’s our standard

Culture, Not Noise

Relevance

Create and license culturally relevant music.

Representation

Increase representation in advertising through music.

Impact

Make work that affects culture.

Leadership

Lead for women-owned businesses in advertising.

Five ways we help brands be heard

Contact Us
1
Music Searches & Licensing
With deep industry knowledge and strong relationships across publishers and labels, we find and license the perfect track for your campaign - managing all negotiations, clearances and paperwork.
2
Bespoke Composition
We work directly with emerging composers and established talent to create original soundtracks tailored to your campaign. Too often, advertising relies on imitations rather than true artistry. Need K-Pop? We’ll collaborate with real K-Pop songwriters and producers. Looking for Funk? We’ll bring in a genuine funk band.
3
Re-Records
Re-records are our happy place. We take a familiar track and make it even better. From rights negotiations and clearances to working with handpicked artists and composers, we handle it all. We love involving agency teams in the process and showcasing our full production range with orchestras, iconic talent, recording studios and musicians.
4
artist partnerships
We connect brands with artists whose sounds reflect culture, co-creating music that feels authentic, builds credibility, and creates meaningful connections with audiences.
5
music trend reports
We use music data and cultural research to track emerging music trends and scenes - revealing what’s rising, what’s fading, and how brands can stay connected to culture through music.

Past Collaborations

We compose and license music with cultural relevance and human connection at the core, built on our experience working with global and local brands.

Let’s Make Music That Matters

Whether you need track ideas, an original score or want to cover a famous track, we're ready to get started.
hello@freereinmusic.com
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The new music agency

Female-founded music agency reshaping how brands choose and create music.

hello@freereinmusic.com
London, UK
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